Breaking Gender Norms in Beauty with Gender-Neutral Products

Editor: Kshitija Kusray on Nov 06,2024

 

We have seen a heavy shift and acceptance of gender inclusivity in the beauty industry, making it an inevitable addition to society, and not just another trend. This evolution is related to building a healthy understanding of one’s personal identity, self-expression, and individuality. The beauty and makeup industry was heavily filled with gender-based rules, with products being clearly marketed for specific genders. These boundaries have only ensconced aged stereotypes and limited individual choices when it comes to care and cosmetics. As we grow to know a fluid and more flexible view of gender, the business of beauty is doing precisely the same and realizing it needs products beyond these strictures.

Having access to gender-neutral beauty products shows a broader stance of the society as a whole towards cultural acceptance and equity among all. We have been noticing this growth in fashion, linguistics, and traditional culture, where beauty is not necessarily about following a specific set of preset rules. Instead, it has evolved into bringing in diversity to let everyone be themselves freely without the worries of being judged or discriminated against.

But this is not about just diversifying products- it's a matter of fostering support and respect. Gender-inclusive beauty is about us coming together and making a world where everybody feels valued and empowered to be whoever they want. And, we support and celebrate gender-neutral beauty, thus making normal what it has become- namely, the truth that beauty belongs to everybody irrespective of any gender identification. 

To give this fire some wind, this article will help you have a complete guide to makeup products that are gender-neutral and discrimination-free!

Gender-Neutral Beauty Products Curated Just For You!

“The taste of space lip milk” by goodlight

As the brand puts it, its mission is "beauty beyond the binary," aiming to drive cultural progress by redefining beauty in a more inclusive way. It focuses on creating products that "reflect the diversity and fluidity of the world we live in today" while also aligning its purpose with the promotion of broader, more inclusive beauty standards.

Goodlight’s lip treatment is one of the cleanest products you will ever use. It is made using ethical practices, is hypoallergenic, and does not contain any fragrance. As a vegan product, this band caters to creating healthy and toxin-free skincare that lets you take care of your skin and unique identity all at once.

The Diamond Bomb All-Over Highlighter by Fenty Beauty

Made by the ever-loved Rihanna, Fenty Beauty has inclusivity seeped into its identity. This highly reflective shining highlighter gives its users a diamond sparkle on their skin, making it highly accessible to everyone, regardless of gender orientation. The product is highly multifaceted, with its worldly appeal going beyond genders and splatstick identities. 

If you wish to have that daily shine high on your cheekbones or even if you want to shine bright like a diamond, this product has you covered without those annoying gender-specific advertisements.

Its sleek packaging, universal shade, and ability to celebrate the concept of beauty for all-inclusivity regardless of gender help people express themselves irrespective of their identity.

Fun Haus Liquid Eyeshadow Bundle by Trixie Cosmetics

Founded by the famous drag icon Trixie Mattel, Trixie Cosmetics makes makeup fun and exciting for everyone, be it professionals who are drag queens or those who make only simple makeup. Trixie Cosmetics was not only made for everybody but also the creation of happiness through makeup. This brand, being founded by someone who is not afraid of their own identity, also innovates in its products by making the shades as bold as possible.

This highly blendable liquid shadow lets you create drama for an everyday or party look, depending on where you are going. 

Lipstick Satin by Byredo

This brand is well-established for its extravagant fragrances and has recently made its way into the beauty industry, with gender neutrality being at its core. This lipstick gives a radiant color payoff with a smooth-to-glide formula, helping you get a satin finish with a weightless lip color. 

Black Rose Oil Extract is the feature of this lipstick, combining innovative, vegan ingredients to allow for optimum lip care: hydration and a soothing feel. The iconic teardrop-shaped mixed-metal bullet houses this lipstick as an object of modern talisman—a beauty essential to treasure in the long run.

The Color and Conceal Palette by Jecca Blac

This creamy palette is a bestseller. It gives a very natural skin-like finish that can blend well. The lightweight, long-lasting formula is suitable for all types of skin, and with it, your look remains perfect all day long. 

This brand and its award-winning products were ideated by founder and UK-based makeup artist Jessica Blac. She wanted to create an inclusive space for trans women to play around with makeup without being discriminated against. As a vegan, cruelty-free, and genderfluid brand, she hypes up the concept of beauty for everyone, everywhere, irrespective of any gender, sexual orientation, or ethnicity.

SPF 30 Lip Balm by (Malin+Goetz)

Malin+Goetz is founded upon the philosophy of simple yet effective skincare. Luxury functionality is merged with a firm commitment to inclusivity and sustainability as a way to create high-performance products, prioritizing both results and environmental responsibility. Malin+Goetz's SPF 30 Lip Balm provides all the necessary protection from the sun while giving lips the softness, hydration, and nourishment they deserve. This balm was formulated with a combination of natural ingredients and is known to offer broad-spectrum UV defense without the greasy or heavy feeling, making it perfect for everyday use. The lightweight balm absorbs fast, leaving lips comfortable and protected all day.

Cooling Water Jelly Tint by Milk Makeup

This brand has been making strides ever since it started making innovative skincare with packaging that awed everyone who used the product. Being easy to use and clean, the brand focuses on providing a safe space for its users to express themselves freely without any bias. In addition, 1% of all sales from milkmakeup.com are consistently donated to The Center, an LGBTQIA+ safe space and community center in NYC.

Their jelly tint allows even newbies to get that glowy blush on their cheeks all day. Perfect for the summers, this product comes in various colors, catering to every identity and skin tone. Inspired by the legendary makeup artist Patrick Starr, One/Size is a beauty brand that embodies inclusivity, offering products designed to suit everyone—regardless of age, gender, or skin type. With a mission to amplify underrepresented voices, the brand is dedicated to creating "space for everyone to belong," championing a movement of radical self-expression and acceptance of beauty.

Choosing Brand Consciously

In a world full of options, it is really empowering to align your purchases with brands that resonate with your values in their production processes. Today, you have the unique opportunity to influence not just how a brand thinks but also the products and values it should carry to make its name in the market. They shape the industry, let societal standards bend, and join global movements by championing gender-neutral beauty, prioritizing cruelty-free ingredients, and building minimal environmental footprints.

It is selective in what we consume, thus holding the producers accountable for their actions. It is no longer enough to be performance-oriented as we think about how stuff is made, who is behind such a brand, and where the values are placed. It is the power that lies with the users. And being thoughtful means shaping an industry that epitomizes equality, sustains it, and improves it. It is now time for our buying to serve a purpose-not just for our beauty routines but as the kind of impact, we would like to leave on the earth.

Conclusion

The world is a paradoxical place, with the good and bad living at each corner. For every stereotypical person, there exist countless brands trying to make you feel inclusive and accepted in your unique capacity. As we step into a world filled with more inclusivity and sustainability, we should be with brands that advocate these values while being non-discriminatory to their shareholders. Beauty is not just about appearance—it’s about the power to express ourselves freely, without boundaries, and to support a world that values equality, sustainability, and empowerment. 

In our routine, we are changing not only our beauty routines but also consciously contributing to the development of a more inclusive, compassionate, and ethical industry for future generations through those choices.


This content was created by AI