Fashion has always mirrored cultural movements, and feminist fashion is no exception. Decades of change have taken what used to be, literally, corseted lines and made the clothing bold statements of power and individuality. Fashion has evolved as feminism has evolved.
We are familiar, in 2025, with feminist fashion as a mode of self-affirmation: resistance to gender stereotypes, a manifesto of gender equity. This blog explores the history of feminist fashion trends, and the feminist fashion brands and designers that have made it happen, putting women at the forefront.
The idea of feminist fashion started to gain steam in the first half of the 20th century. As a result, women began using their clothes to protest, advocate for their rights, and gain independence.
The suffragettes, for instance, donned symbolic white garb when they marched for voting rights. The women’s liberation movement of the 1960s and 70s marked a radical departure in feminist fashion, sending feminist fashion designers to the drawing board to redefine beauty standards with unisex styling, pantsuits, and natural beauty. These designers placed comfort and functionality above the constricting, body-molding silhouettes that, until then, had been influential in women’s wardrobes.
Feminist fashion continues into the 21st century, focusing on inclusivity, body positivity, and ethical production. Today, feminist fashion is more than style—it’s a statement of values. However, the feminist branding embraced by many fashion houses also reflects a larger cultural trend toward promoting women’s rights and gender equality.
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A plethora of feminist fashion brands have begun offering what they're calling fashion designed for empowerment—not only a wardrobe of chic, updated pieces but empowerment through their designs, ethics, and branding. Doing so intentionally, these brands align themselves with the feminist movement in a variety of ways, be it through fair labor practices, sizing, or production of sustainable, ethically made clothing.
One of the most notable feminist fashion brands, Wildfang, aims to defy traditional gender stereotypes with gender-neutral clothing. Founded on the belief that women should wear whatever they like, Wildfang’s collections range from tailored suits to tomboy-inspired ensembles to unisex pieces made to encourage gender fluidity.
Their feminist branding pulls no punches—along with slogans such as “Girl Power” and “The Future is Female,” it makes their feminist stance fairly screamingly clear. Some of their profits also go to non-profit organizations advocating for women’s rights and the LGBTQ+ community.
Otherwild, a queer feminist creative platform that embraces intersectionality, is another brand creating feminist fashion. Otherwild is known for its bold, feminist slogans like “The Future is Female,” and its clothing celebrates inclusivity, diversity, and social activism.
By pairing bold colors and patterns with sustainable production, this feminist fashion brand proves that feminist fashion can be eco-friendly, too. Their designs, from graphic tees to minimal pieces, are worn by celebrities, activists, and the fashion-forward alike, representing their burgeoning impact in the feminist fashion world.
Girlfriend Collective has become a prominent brand in feminist fashion trends thanks to its body positivity and sustainability efforts. This activewear brand is made for all body types and celebrates women of every size, shape, and ethnicity. Their size inclusivity and body-positive messaging directly challenge the established beauty ideals that the fashion world forces us to subscribe to.
An example of a feminist clothing brand that is in charge of ethical fashion is Girlfriend Collective’s sustainable approach to production, which uses recycled materials to make up its collections.
Chromat is a noted feminist fashion brand that creates architectural and futuristic pieces. Their collections are not only size-inclusive but also feature models of all genders, abilities, and races. For example, Chromat's welcoming approach mirrors feminist fashion values, which prioritize celebrating all women and defying mainstream beauty standards.
One could see their shirts, dresses, and also, their most notable addition, pants, all with a clear feminist branding and a mission to empower women by getting them to rock clothing they feel powerful and confident in.
Feminism has influenced many creative fields and inspired many fashion brands, including notable designers and their brands. These iconic personalities have led the feminist fashion era to boost women's empowerment and challenge gender preference.
As the first woman in charge at Dior and the first female creative director behind the label, Maria Grazia Chiuri has certainly committed herself to promoting feminist fashion as part of her design pursuit.
Chiuri, of course, captured with her “We Should All Be Feminists” t-shirt, now a feminist banner. Her collections often feature feminist slogans and motifs, and her work has contested the parameters of what it means to be a feminist fashion designer in the luxury space.
Yet another feminist fashion designer who imbues her work with strong ethical and feminist values is Stella McCartney. A pioneer of sustainable fashion herself, McCartney has advocated for cruelty-free and eco-friendly fashion practices on her platform. Her feminist branding is part of her mandate to design luxury fashion that respects the environment and honors women’s individuality and power through her designs.
Prabal Gurung’s designs are based on tenets of feminism and inclusivity. His runway shows regularly include models from diverse backgrounds, and his collections span many sizes. Gurung has always advocated diversity in fashion, and his feminist fashion trends revolve around shattering those barriers and celebrating the strength of women.
Feminist fashion trends have taken many turns over time, relevant to the writers who support feminists. Today’s tendencies are inclusivity, body positivity, sustainability, and and gender neutrality.
Power suits were established in a feminist fashion, symbolic of power and authority. Today, the power suit is expressed through vibrant colors, baggy blazers, and unisex styles. These suits project a certain strength and confidence for women while fighting old notions of femininity.
The slogan tee is amongst the most sought-after feminist fashion trends. These shirts tend to have empowering messages, like “Feminist AF” or “Girls Can Do Anything.” These bold proclamations are not mere fashion statements but individuals literally wearing their beliefs on their sleeves. Brands like Wildfang and Otherwild have capitalized on that trend, producing feminist apparel that communicates the wearer’s values.
A defining trend in feminist fashion is gender-neutral style. This movement represents a departure from the traditional, binary view of gender, instead favoring clothing that anyone—regardless of gender identity—can wear. Feminist fashion brands such as Wildfang and Chromat are leading the charge in this direction, designing collections that cross the boundaries of masculine and feminine styles.
A good number of hi-fash brands that create the most in appearance but least in the region of their dressings are quickly changing their thoughts to be more conscious in regard to sustainable fashion and have been doing so for several years now. Designers like Girlfriend Collective and Stella McCartney are already pioneering the development of ethical, sustainable apparel that not only empowers women but also takes care of the environment.
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Feminist branding has become such a recent phenomenon, however, that it has contributed to bringing these issues into mainstream visibility, solidifying feminist fashion as an opportunity to affect desirable consumers.
Feminist fashion is not a trend. It is a movement. Feminist fashion brands are shaking up fashion and reimagining dressing with purpose through daring designs of all sizes and ethical practices. From a power suit that turns heads to a slogan tee that'll say it for you, feminist fashion still empowers women to do it "all" with no apologies.
Feminist fashion is not simply clothing; it’s an extension of the feminist movement. With the emergence of more feminist fashion designers and brands than ever, it’s certain that this movement is not just a fad. Women are embracing a new age of empowerment through style by supporting feminist fashion movements and donning clothes that correspond to their beliefs.
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